National project "Small and medium-sized entrepreneurship": Tula summed up the results of the region's tourism brand competition

On May 3, Tula hosted an advertising and information tour of the historical city center.

The tour operators of Tula and Kaluga became its participants. They got acquainted with current offers in the field of cultural and educational tourism, hotel and restaurant business establishments located on the territory of the Museum Quarter.

As part of the tour, a presentation of the results of the competition was also held, designed to present an up-to-date interpretation of Tula as a tourist brand and new collections of souvenirs.

27 applications were submitted for the competition, 23 of which passed the qualifying stage. Representatives of the creative industry have developed variations of the logo, examples of its placement on various surfaces and souvenir products (hoodies, magnets, etc.), as well as a corporate font and elements of corporate identity (icons, backgrounds, patterns).

The winner was the work by Alexander Mindrin under the slogan "The place where they create ...". The editorial project Stanka (Alisa Ignatieva and Daniil Bessonov) with the slogan "Strictly with love" received an offer to use the developed concept for the manufacture of branded products. 

"At the initiative of Governor Alexey Gennadyevich Dyumin, the Made in Tula Region project has been implemented since 2020, aimed at promoting regional producers. Among its participants are both traditional productions embodying Tula, as well as themed collections of cosmetics. The results of the brand competition will help to increase the recognition of local products and their popularization," said Larisa Sadova, Deputy Minister of Economic Development of the Tula Region. 

Recall that the project "Made in Tula region"implemented by the Center "My business" within the framework of the national project "Small and medium-sized enterprises".

More information about the Center's services can be found on the website of the Ministry of Business.Russian Federation and by phone 88006007771.