1.5 thousand people got acquainted with "Unreal Tula"

07 March 2023

On March 5, the Unreal Tula exhibition, held in the Oktava creative industrial cluster, completed its work.

During the two months of its operation, it was visited by more than 1.5 thousand residents of Tula and guests of the city.

The project was created by the HSE School of Design (profile "Event Design. Theatre. Performance") in partnership with the Tula Region Tourism Development Agency.

Governor Alexey Dyumin pays special attention to increasing the tourist attractiveness of the region. New formats are being developed in the Tula region as part of the national project "Tourism and the Hospitality Industry": event, industrial and scientific tourism events.

The exhibition offered to embark on a fascinating metaphorical journey through five small towns of the Tula region and explore their cultural identity.

"The Unreal Tula exhibition is the result of the work of the curators and students of the School of Design. They traveled through the small towns of the Tula region, which have a huge cultural and historical potential. This is an attempt to find very symbolic forms, images, sounds, tastes of these cities, to emphasize the local identity and cultural code, which will be revealed in the beautification of urban spaces, souvenirs, and events. The results of the project will be an incentive for tourists to come back to us again and again," said Larisa Solomatin, Deputy Minister of Economic Development of the Tula Region.

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